With over 19 years of experience, I’ve had the opportunity to work hands-on in user testing & quality assurance, pre-sales processes, growth hacking, project and service management, CX architecture, digital strategy, performance optimization and service and UX design for large Finnish & international organizations.
In each role, I focus on understanding people’s needs, using data and analytics to shape better features, and building solutions that genuinely delivere growth and improve customer experiences and functionality.
Having worked in consulting, agency, and in-house roles across R&D, IT, Telecom, Manufacturing, Design, and Marketing, I help organizations enabling scalable digital growth, improved lead generation, engagement & traffic, and create a stronger brand impact.
About me.
MY CURIOUS MIND
+19
years of experience in IT/ digital projects
~80
PROJECTS DELIVERED
+30
CLIENTS SERVED
What I DO?
I lead digital transformation by aligning business goals, user needs, and technology - turning complex digital ecosystems into efficient, data-driven, and customer-centric solutions that deliver measurable impact.
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I design and improve services by understanding user needs, mapping end-to-end journeys, and creating practical, human-centered solutions that connect business objectives with real customer value.
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I shape customer experience architecture by defining the structure, flows, and touchpoints that connect digital and physical interactions, ensuring consistent, measurable, and value-driven experiences across the entire customer journey.
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I conduct UX research and design to uncover user needs, translate insights into intuitive interfaces, and create seamless, accessible experiences that balance usability, aesthetics, and business goals.