It happened during Helsinki Service Jam 2013. It was wonderful time full of inspiration, creativity and fight to achieve the best results. The aim of the project was to research problem that consumers have with choosing and buying food products. The outcome of the project was the concept of digital service helping in selection of right products and its smooth delivery.
MY ROLE:
Group facilitator
Participant
METHODS AND TOOLS:
User observation
Ethnographic research
Interviews
Personas
Ideation session
Customer Journey Map
Business Model Canvas
Video story telling
